I don’t know about you, but I’m sick of this fast fashion culture. Of always buying into the newest trends and constantly throwing away and upgrading.
This month I’m coming to you with an idea/brand/business called “Stories Behind Things,” which is something really worth talking about.
Stories Behind Things is an idea thought up by Jemma Finch and Ella Denton aimed at creating a more accessible culture around conscious consumption and sustainable living – thinking about where the clothes and possessions you have come from and attaching or adding stories to each item. Giving them value, not something to be easily thrown away and upgraded.
The idea is basically about making sustainable living easy.
We are all victims of this throw-away “fast fashion” culture, that is effectively damaging to the planet, communities and families that are exploited in the process.
At the start of this year they held a clothes switching event in London which saw more than 150 people come together and switch their unloved clothing: promoting up-cycling and creating conversation around fast fashion.
Living sustainably doesn’t just come down to the food you choose to buy or places you choose to shop, it includes everything we consume and purchase. Adding meaning to items is such a lovely way to stop buying new over and over again (and will also save you a LOT of money).
OBVIOUSLY we’re not saying never ever buy anything new again, but just be more mindful when you do. An old jumper with a few holes and a tiny stain but that has travelled the world and been passed down for generations, says a lot more than one just bought new to be thrown away in the coming months. Don’t you agree?
With Christmas fast approaching it’s easy to get caught up in the BUY BUY BUY mentality and not think about what you’re actually purchasing or if there is any real need at all.
If you do take anything from this post just take an awareness, instead of throwing away old clothes maybe drop them into your nearest charity shop and donate them? Or sell some clothes online so someone else can enjoy them? Or MAYBE just hang onto that old shirt/jacket/jeans, you’d be surprised how if you hold onto something long enough it actually comes back into fashion…
What stories do you have?
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